Iran’s Tourism Week 2025: Celebrating Sustainable Development and Local Culture from September 27 to October 3

Iran’s eagerly awaited Tourism Week, which will take place from September 27 to October 3, will feature a number of activities aimed at showcasing the nation’s tourism potential and encouraging sustainable development. There will be 400 festivals and special events held nationwide that combine local involvement, sustainability, and culture. These events have been planned to increase awareness of how tourism promotes environmental sustainability, cultural preservation, and economic growth. This year’s event, which centres on the theme of “Tourism and Sustainable Development”, is expected to have a profound and transformative effect.

The World Tourism Organization’s Role

Each year, the World Tourism Organisation (WTO) selects a specific theme to guide global tourism initiatives. For 2025, the theme is ‘Tourism and Sustainable Development’, with Iran aligning all its events to this important cause. By spotlighting this global agenda, Iran seeks to not only promote its tourism offerings but also address critical issues related to environmental responsibility, sustainable tourism practices, and the empowerment of local communities. The celebration will take place at the national level, ensuring that both locals and tourists alike can partake in the activities and witness the country’s commitment to sustainable growth.

A Day-by-Day Breakdown of Iran’s Tourism Week Events

Day 1: September 27 – Tourism and Sustainable Development

The first day of Tourism Week will focus on the core theme of sustainability in tourism. A series of programmes will be hosted at provincial levels and embassies. One of the major highlights of the day will be the awarding of a ‘green badge’ to exemplary hoteliers. This recognition will honour those who have demonstrated a commitment to sustainable practices within the hospitality industry. The green badge will symbolise the achievement of high standards in eco-friendly tourism management, a step forward in making Iran a more sustainable destination.

Day 2: September 28 – Sustainable Tourism, Education, and Sustainable Development

The second day of the week will emphasise education and knowledge sharing related to sustainable tourism practices. Workshops and educational programmes will be conducted to train local professionals, including those working in the tourism and hospitality sectors, on how to adopt environmentally responsible tourism practices. This initiative reflects Iran’s dedication to not only promoting tourism but also educating the next generation of tourism managers about sustainability and eco-conscious travel.

Day 3: September 29 – Tourism and Family

On September 29, the focus will shift to the social aspects of tourism. This day, dedicated to ‘Tourism and Family’, will encourage discussions on how tourism can benefit family structures and society at large. Special programmes and training courses will be offered for women and managers of accommodation centres and tourism facilities. These sessions will highlight how tourism can serve as an instrument for societal change, bringing families together, empowering women, and enhancing community engagement.

Day 4: September 30 – Tourism and Economic Sustainability

The fourth day of Tourism Week will focus on the economic impact of tourism, particularly in driving local economies. On September 30, tourism projects will be inaugurated, highlighting the important role that the industry plays in creating jobs and boosting regional development. Tourism’s ability to stimulate local economies will be showcased, with particular attention to how businesses in the hospitality, transportation, and service sectors can leverage tourism for long-term sustainability and growth.

Day 5: October 1 – Tourism, Local Society, and Environment

The fifth day will explore the intersection of tourism, local communities, and environmental stewardship. Various tourist tours will be conducted across Tehran and other counties, showcasing how tourism can support local economies and preserve cultural heritage. A meeting will be held on Abbas Abad lands in Tehran, where leaders from the tourism and local government sectors will discuss policies aimed at balancing tourism development with environmental protection.

Day 6: October 2 – Tourism and Culture

The penultimate day of the week will be devoted to ‘Tourism and Culture’. This day will feature events focused on Iran’s rich cultural heritage, with cultural festivals, performances, and local traditions highlighted throughout the country. Various events will be held to emphasise the importance of cultural tourism in preserving Iran’s history and ensuring that future generations understand the value of their cultural roots. This will serve as a reminder that tourism is not only about leisure but also about cultural exchange and preservation.

Day 7: October 3 – International Tourism and Digital Development

On the final day of Tourism Week, attention will turn to the digital transformation of the tourism industry. Iran will host the National Festival of International Tourism Content, focusing on the role of digital technology in advancing global tourism. The event will feature a specialised meeting on electronic tourism, where experts and stakeholders will discuss how digital tools can make travel experiences more accessible, efficient, and sustainable. Additionally, city tours and public visits to museums and historical monuments will be organised to help participants experience the rich history of Iran firsthand.

Impact of Tourism Week on Iran’s Tourism Industry

The Tourism Week in Iran will play a pivotal role in promoting the country as a tourism destination. It will not only bring attention to Iran’s beautiful landscapes, ancient monuments, and vibrant culture but also demonstrate the country’s commitment to sustainable tourism practices. By showcasing a broad range of activities, from workshops to cultural celebrations, the week is designed to attract tourists and create a buzz around Iran’s growing tourism industry.

One notable aspect of these events is their ability to stimulate local economies. In the past, some provinces, such as Semnan and Kerman, were not typically considered major tourist destinations, with hotels often left empty. However, through targeted events and showcasing the beauty and culture of these regions, local accommodations have seen an increase in bookings, with hotels now operating at full capacity. This change illustrates how events like Tourism Week can drive tourism to less-explored regions and help balance the distribution of visitors across the country.

Government Plans for Promoting Tourism

Iran’s Tourism Week is just one example of the country’s broader efforts to encourage travel and tourism. While a previously proposed discount travel package was not approved, plans are underway to create a platform offering discounted services through travel agencies. This initiative aims to make tourism more affordable and accessible to a broader audience, further bolstering the country’s tourism industry.

A Week of Celebration and Growth for Iran

Iran’s Tourism Week promises to be an exciting and educational event with a variety of programmes centred on economic growth, cultural exchange, and sustainability. It is anticipated that the week-long event will raise awareness of Iran’s tourism industry both domestically and abroad and promote a greater appreciation of the significance of sustainable development. There will be something for everyone at the 400 events, whether it’s discovering regional customs, studying eco-friendly travel strategies, or taking in the stunning scenery and rich cultural legacy of this intriguing nation.

Iran is creating new opportunities for international travel and guaranteeing that future generations will continue to appreciate the nation’s many wonders by establishing itself as a progressive and ecologically conscious travel destination.

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